How small and medium businesses in India run, and the software they lack. From the R&D and product studio of SETITUP. https://setituplabs.in/research/ 2026-09-28T09:00:00+05:30 SETITUP LABS https://setituplabs.in/ https://setituplabs.in/favicon.png https://setituplabs.in/logo-512.png https://setituplabs.in/research/what-makes-inventory-software-difficult-to-adopt/ 2026-09-28T09:00:00+05:30 2026-09-28T09:00:00+05:30

Inventory software is rarely dropped for missing features. It wants a full item list, an opening count and every movement on day one. What lowers that cost.

https://setituplabs.in/research/why-indian-smbs-run-sales-on-whatsapp/ 2026-09-28T09:00:00+05:30 2026-09-28T09:00:00+05:30

For many Indian small businesses the sales pipeline is a WhatsApp chat list. Why that is rational, what breaks as the team grows, and what CRMs miss.

https://setituplabs.in/research/msme-delayed-payments-india/ 2026-09-28T09:00:00+05:30 2026-09-28T09:00:00+05:30

₹8.1 lakh crore is stuck in delayed MSME payments. The 45-day rule, why suppliers rarely enforce it, and where collection breaks inside a small business.

https://setituplabs.in/research/features-vs-workflows/ 2026-09-28T09:00:00+05:30 2026-09-28T09:00:00+05:30

80% of features in the average product are rarely or never used. The gap is the workflow: the handoffs between people and tools. How to build around it.

https://setituplabs.in/research/what-is-a-product-studio/ 2026-09-28T09:00:00+05:30 2026-09-28T09:00:00+05:30

An R&D product studio researches business problems and builds its own products. How it differs from a software agency, a venture studio and an incubator.

https://setituplabs.in/research/why-smbs-still-depend-on-spreadsheets-for-inventory/ 2026-06-18T09:00:00+05:30 2026-09-28T09:00:00+05:30

Spreadsheets keep winning inventory work because they bend to the business. Understanding why they win explains why most inventory software gets abandoned.