SETITUP LABS / R&D DIVISION

We research problems. Then we build the software.

SETITUP LABS is the R&D and product studio of SETITUP. We investigate real operational problems, validate product opportunities, and build software designed to solve them at scale.

Talk to the lab → How the lab works
Research & product studio A division of SETITUP
01 / About the lab

Observe.Understand.Validate.Build.

Not another software agency.

SETITUP LABS is where SETITUP experiments with products.

Instead of waiting for someone to tell us what to build, we study how businesses operate, identify recurring problems, investigate the market, and build solutions around validated opportunities.

We combine business research, product thinking, design, and engineering under one roof.

Technology is the tool. The problem is the starting point.

02 / How the lab works

From friction to product.

Every product starts as an observation, not an idea. Five stages take it from a problem we noticed to software people rely on.

  1. 01

    Observe

    Find recurring problems in real businesses.

  2. 02

    Research

    Understand the workflow, users, market, competitors, and economics.

  3. 03

    Validate

    Test assumptions with real users and measurable evidence.

  4. 04

    Build

    Develop prototypes and production-ready software.

  5. 05

    Scale

    Turn validated solutions into sustainable products.

03 / What we research

We look for problems worth solving.

These are research territories, not a service list. Each one is an area where we are actively studying how small and medium businesses actually work.

Territory 01

Business Operations

How businesses manage their day-to-day operations.

Territory 02

Inventory

Stock, purchasing, warehouses, products, suppliers, and fulfillment.

Territory 03

Sales

Lead management, customer pipelines, quotations, orders, and follow-ups.

Territory 04

Finance Operations

Payments, expenses, invoices, reporting, and operational visibility.

Territory 05

Workforce

Employees, tasks, schedules, productivity, and internal coordination.

Territory 06

Industry Software

Vertical-specific software for underserved SMB markets.

04 / Technology

The tools we build with.

A working set, not a commitment. What a product needs is decided after the problem is understood.

Web
  • Next.js
  • TypeScript
  • React
  • Tailwind CSS
Backend & data
  • Node.js
  • Python
  • PostgreSQL
  • Redis
Infrastructure
  • Cloudflare
  • Docker
  • CI/CD
AI & ML
  • LLM APIs
  • RAG
  • Vector search

We do not start with a technology and look for somewhere to apply it. The stack is chosen per validated problem — and replaced when the problem calls for something else.

05 / The parent company

Built inside SETITUP.

SETITUP LABS operates as the R&D and product division of SETITUP.

SETITUP works with businesses to understand their operational challenges and build custom technology systems.

Those experiences provide a continuous source of real-world problems and product opportunities for the lab.

Visit SETITUP →
  • 01SETITUP
  • 02Real businesses
  • 03Real problems
  • 04SETITUP LABS
  • 05Research & validation
  • 06Products
06 / Collaborate

Have a problem worth investigating?

If you run a business and believe a workflow could work better, we want to understand it.

Your operational problem could become the starting point for the next product we build.

Thank you — message received.

We read every submission ourselves. If the problem fits what the lab is researching, you will hear back from us directly.